The platform is rolling out a new feature that allows them to cut down on the amount of AI-made videos appearing in their feeds. This move comes as the company revealed that it presently contains over 1 billion AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale rollout. This development coincides with a increase in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost one in 10 of the most rapidly expanding channels on a popular video site only show content made by AI. A significant portion of this content is considered mass-produced AI material, a phrase for substandard, factory-style content that is often illogical or surreal.
Based on user feedback that numerous viewers appreciate content made with AI tools, ranging from digital art to informative clips, and we aim to give people the option to adjust the amount of that, according to their own preferences,” stated a company executive.
AI on the Platform
The platform disclosed that there are currently over a billion videos on its app labeled as made with AI. Collectively, over 100 mn pieces of content are uploaded to the platform every day, making AI content a relatively small portion of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the level of AI-generated videos they view by using the content preference feature in the platform and choosing the AI content topic. Other topics that are already be adjusted under the filter encompass politics, style, beauty, and dance.
Platform Guidelines
The platform’s guidelines require users to identify “realistic” AI-made content, and it bans harmful fake videos of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.
Furthermore, the platform will from now on attach an “AI-made” label to content created with its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This step is aimed to deter users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2m awareness program for experts and organizations to develop informative material about responsible artificial intelligence. This initiative will assist charitable organizations dedicated to educating computer science.
Content Safety Approach
TikTok has defended its moderation strategy, following debate over intentions to make redundant a large number of safety staff in the United Kingdom. It is set to cut hundreds of positions in its content moderation division in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A company official clarified that people-led review would remain essential, but automated tools can safeguard staff by removing the most harmful content ahead of it has to be seen by people. The company announced a 76% decrease in explicit and harmful content seen by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
